Phoenix Logo

We had to take an existing logo that we thought was bad, and revamp it.

Here's my version:

Canadian Stamp

My stamp, made for Design and Layout class.

I am very happy with this one.

Caligramme

We had to choose a poem or song and use the copy and font to illustrate some part of its meaning.

I chose Natalia Lafourcade's Un Pato, from Natalia y La Fourquetina's album, Casa.
It's about a duck who likes to sing, but is terribly off key, so much so that it's song is offensive to the cat and goose and other animals that it meets. So when the duck is on its final note, they put him into the water and he is forced to swim away.

I would have liked an extra hour or so on the project to give some of the type a little more flourish, make some of it more bold, etc. Instead, I spent too much time getting the perfect spacing of the words on my rough, then had a hard time transferring it to a non transparent board. In the end I exaggerated some of it, and the duck's torso and feet were elongated, making him stand at the bottom of the page. Otherwise, I am very happy with the placement, and the way the project turned out.

An added bonus was the fact that I had Natalia's cute, catchy song in my head for about a week.